Welcome to Elsie’s Frozen Bread: A Bread-Making Tradition Since 1978
For over four decades, Elsie’s Frozen Bread has been a trusted name in bread manufacturing, serving generations of Filipinos. Today, our breads can be found in homes and establishments all over the country, thanks to our partnerships with various retailers.
You can purchase Elsie’s Frozen Bread from our commissary or at select supermarkets such as The Market Place, Landmark, Cash & Carry, and Unimart. In addition, we have community resellers who bring Elsie’s closer to you. With more ways and locations to purchase Elsie’s bread, you can now enjoy the delicious taste of homemade bread without leaving your own kitchen.
Home of the Original Freezer Bread
The Ballerina Baker: Mommy Elsie’s Legacy
Fast forward to today, those continuing Mommy Elsie’s legacy alive are her children and grandchildren. Through our freshly baked goods, we proudly honor the memory of the Ballerina Baker, as we serve generations of Filipinos who in return have become their own baker chefs at the comfort of their homes.
HISTORY
FROM BALLET TO BREAD
Elsie Torrejon, the family matriarch for whom the bread and business were named, is also the chief baker and creator of the now heirloom recipes of Elsie’s Frozen Bread. A former ballet teacher whose passion for the dance spanned more than four decades, teaching and passing on the torch to her students for 20 years in her native Bacolod, and another 22 years in Manila, “Mommy Elsie” formulated the so-called “Elsie recipe” in the 70’s, having gotten the cooking genes from her mom Dolores who worked wonders in the kitchen.
When Mommy Elsie retired from teaching ballet in 1977, she was not content to just lounge in her home and be idle. Donning her mom’s apron, so to speak, she opened in 1978 with late husband, Ernesto, her own bakeshop which she called LC’s Yummies, eventually renamed simply Elsie’s.
Ballet is both a science and an art all its own. The grace and flow of movement — it’s either you do it perfectly or not at all. Mediocrity has no place in ballet. It takes a lot of discipline, hard work, and creativity to be able to dance the dance.
These are the same rigorous standards that went into the creation of each of Elsie’s heirloom recipes, and the same passion for perfection that goes into every piece of Elsie’s Frozen Bread. Just as expected, as the dancer and the baker were one and the same, after all.
“My breads are non-fattening and non-oily, as I use very little sugar,” quipped the then 80-year-old but still vibrant and indomitable Mommy Elsie. “Even diabetics can enjoy eating them without worrying. Just ask Sanirose Orbeta, a dietitian and nutritionist,” assured Mommy Elsie.
Since Mommy Elsie passed, his son Ernie and his family are now continuing the legacy of Elsie’s Frozen Bread, completing the first handover of a family business now into its second generation proprietorship. All the recipes remain intact. Not a single measurement was changed, not only to preserve the highest quality standards that Elsie’s Frozen Bread has since been known for, but more in honour of their energetic and beloved mother.
OUR VISION
To have delicious but non-fattening staple breads being enjoyed by every Filipino household
OUR MISSION
- To serve healthy and quality breads that have a longer shelf life and can easily be enjoyed at home at any time of the day…or night
- To promote a healthier population by providing top-quality and nutritious products
- To provide easy access to good-quality products at affordable prices
OUR CORE VALUES
DISCIPLINE
The pursuit of consistency, no matter the circumstance, to forge ahead, do what must be done, and do it right, with no compromise
HARD WORK
The pursuit of constant, habitual, and enduring earnest effort to engage in the tasks and endeavors that one is accountable for, in order to achieve success
EXCELLENCE
The pursuit of perfection and the highest quality standards in one’s work and products
FAMILY
The unconditional love for those who reared and nurtured, and the urge to honour their work by ensuring its continuity at the peak level that it achieved recognition
COMPASSION
The sensitivity and desire to help others have access to healthy, quality products at affordable prices
THE PRODUCTS AND WHERE TO FIND THEM
EATING HEALTHY CAN STILL MEAN EATING DELICIOUSLY
Elsie’s Frozen Bread offers six delicious trademark breads:
- French Bread
- Small French Bread
- French Pan de Sal
- Garlic Bread
- Fantans
- Croissants
Elsie’s Frozen Bread can be found in the frozen foods department of supermarkets and other outlets, like as all branches of Rustan’s, Robinsons malls, Greenbelt 3, Podium, Landmark, Cash & Carry, Unimart, among others.
With the almost 50-year old heirloom recipes unchanged, coupled with perfected techniques and modern equipment, Elsie’s Frozen Bread is always delicately crispy on the outside, and soft and chewy on the inside, a unique mouth-watering texture that cannot be found in any other brand.
PRODUCT QUALITY
THE PROOF IS IN THE PUDDING…or in Elsie’s case…BREAD
With each of Elsie’s Frozen Bread all-season best-sellers, it’s like having your own baker chef right in your own home. Wake up to the scents of freshly-baked bread every single day without having to troop to the grocery store daily to buy some.
“The good thing about my bread products,” said Mommy Elsie, “is that you can store them up in the freezer for as long as three months and microwave them for 10 minutes before serving.”
Mommy Elsie’s own children, among them Viva Films executive June Torrejon (ex-Rufino), are proof of the quality and goodness of Mommy Elsie’s cooking and baking, as they all grew up healthy.
A loyal patron of Elsie’s breads for more than 30 years now is The STAR’s Joanne Rae Ramirez, who has consistently stocked up on Elsie’s products, together with her husband Ed, over the years.
Using Mommy Elsie’s original heirloom recipes, and with an eye for preserving the highest grade of standards, all of Elsie’s Frozen Bread products are made of only the finest quality natural ingredients with absolutely no preservatives.
“The bread is parbaked and then frozen, ensuring up to three months of shelf life, unlike other breads in the market. The breads are easily stored in your home freezers. To serve, thaw the bread for approximately 15 minutes, then bake in a 350ºF oven for 10 to 15 minutes until it turns golden brown. The result is freshly baked bread at your own convenience.” Right in your own home.
Our Breads Today
But what exactly makes Elsie’s Frozen Bread so good and irresistible? Well, there’s no magic behind it.
We simply follow Mommy Elsie’s original heirloom recipes down to the tee. With an eye for preserving the highest grade of standards, we make sure that all of Elsie’s Frozen Bread products are made of only the finest quality natural ingredients with absolutely no preservatives.
Our breads are par-baked and then frozen, ensuring up to three months of shelf life – the only one of its kind in the market, and can be easily stored in your home freezers. We made them this way because we know how busy it can be at times.
Our tip to serve it best: Thaw the bread for approximately 15 minutes, then bake in a 350ºF oven for 10 to 15 minutes until they turn golden brown. And voila! You now have your own freshly baked bread right in your own home.
Grab your favorite bread and experience what it’s like to be your own baker chef!
Our Team
Elsie’s Frozen Bread is where it is today thanks to the dedication, loyalty, and passion of our employees and staff. Growing with the company, they’ve proven that teamwork is the key to maintaining the quality of our breads, as fresh and delicious as they have been since Day 1.
OUR PARTNERS
Elsie’s is the number one and most preferred frozen bread brand of cafes, restaurants, and supermarket chains in the Philippines. Below is a list of our partner businesses and companies that help bring Elsie’s Frozen Bread to more Filipinos.
Keep in Touch!
For inquiries about us and our products, please do not hesitate to reach out to us using our contact details!